NewCo Austin 2015

Session Title: Do Awesome Stuff: With DoStuff

DoStuff was born out of wanting to find a way for local culture hunters to give the community an easy way to find the awesome stuff that is happening in their city. Come hear how our network is creating global scale with a hyper-local business model, some of the hurdles and successes we've had along the way and maybe play some bocce with us (if time allows)!

Session Title: Why startup scenes and media scenes need each other

Former CNN producer Josh Rubin spent more than a decade covering everything from presidential elections to breaking news. He moved to Austin in 2010 and quickly fell in love with the city's startup scene. He recently left CNN to join the Daily Dot, an Austin based media company. Now Josh is trying to combine his love of startup culture with his love of media by partnering with Capital Factory to create a place where media can learn about innovation and startups can learn about media.

Session Title: A typical day at theChive.com.

Secrets to building true visitor engagement. Balancing media and ecommerce. Building an organization that cares.

Session Title: Increasing Brand Engagement Through Behavioral Economics

Brand loyalty doesn't happen from a single stimulus or simple enticement tactic. To create intimate brand engagement, every factor a customer experiences — cognitive, social, environmental and economic — needs to generate a positive interaction. This session will show how understanding a consumers’ brand engagement, from a behavioral economics point of view, becomes vital for the next generation of marketers.