NewCo Austin 2015

Session Title: Leading with Location: How Brands Can Succeed in the Connected Future

In an increasingly connected world with mobile devices, appliances, cars, and every other kind of technology at the consumer's fingertips and easy to control, how do brands maintain a strong presence? How can they possibly leverage all of the data collected by those connected devices to gain a better understanding of—and deeper engagement with—their customers? We'll explore the potential of location marketing automation to expose customer insights and create a cohesive brand experience.