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Friday, May 29 • 12:30pm - 1:30pm

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Session Title: 12 Trends Worth A Conversation

These trends are part of a larger shift in communications and marketing that we refer to as Storytizing. In the future, we won’t be starting with the idea that we’ll advertise to a market. Our customers will show us the blueprint for action via their conversation and behavior and then we’ll empower them to share our story and amplify it with earned, shared, owned and paid media ideas. We won’t advertise and we won’t count impressions. We won’t care which part of PESO we use. All we’ll care about is the market’s desire to share our brand’s story.

avatar for Bob Pearson

Bob Pearson

President, W2O Group

Host Companies

Friday May 29, 2015 12:30pm - 1:30pm CDT
W2O Group
  East Austin, General
  • Sort by Industry Professional Services
  • Company Description W2O Group clients range from Intel and HP to Harley Davidson and Red Bull to Merck and Novartis. The firm has 420 people across 11 offices (10 US + London) and 2014 revenue of approximately $82MM in fee. We have 70 analysts/data scientists, 25 software team members, 50+ person creative team and excellent consultants, working across three consulting firms, WCG, Twist and BrewLife. NextWorks is our fourth company, centered on content distribution. We work in 20+ languages today, mainly in Health, Technology and for global brands, mostly at the HQ level. We’re independent and have a deep leadership team with strong client-side experience.

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