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Friday, May 29 • 5:00pm - 6:00pm
Sanders Wingo Advertising SOLD OUT

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Session Title: Increasing Brand Engagement Through Behavioral Economics

Brand loyalty doesn't happen from a single stimulus or simple enticement tactic. To create intimate brand engagement, every factor a customer experiences — cognitive, social, environmental and economic — needs to generate a positive interaction. This session will show how understanding a consumers’ brand engagement, from a behavioral economics point of view, becomes vital for the next generation of marketers.


Christian Goy

Co-Founder and Managing Director, Behavioral Science Lab

Host Companies

Friday May 29, 2015 5:00pm - 6:00pm CDT
Sanders Wingo Advertising
  Downtown, General
  • Sort by Industry Media, Professional Services
  • Company Description We are specialists in advance research methodologies that provide a clear understanding of why and how people make decisions.

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